For too long, the world has defined beauty by narrow standards, marginalizing those who didn’t fit the mold. Shame spread to anyone who didn’t resemble the models on billboards, creating a sickening reminder of never feeling good enough.
We believe in something different.
Beauty isn’t about meeting unrealistic expectations, but about embracing your true self and celebrating the resilience that makes you uniquely you: every scar, every smile, every story. All the “perfect imperfections”
CHOC is my self-care brand, and self-care starts with self-love. It isn’t just skincare, it’s a movement. A movement built on authenticity, inclusivity, and love.
Share your story of resilience, empowerment, and overcoming challenges.
Every face has a story. What’s yours?
We are looking for models that can be advocates for self-love, be part of this campaign to become the face of CHOC Factory’s latest product line.
Share a video on social media that highlights your journey of self-love, resilience, or overcoming challenges.
Use the hashtag